Porsche Bullish on Plug-in Hybrids
Bernhard Maier, Porsche‘s global sales and marketing boss, commutes daily to company headquarters near Stuttgart using a Porsche Cayenne plug-in hybrid or a Panamera with a low-carbon dioxide powertrain. Regardless of Maier’s vehicle, his goal is the same: Make the 56-mile round trip emissions free. That’s a big mindset shift for the sports car maker. Maier, 55, shared his views on the future of plug-in hybrids at Porsche with Automotive News Europe Editor Luca Ciferri.
The Panamera and Cayenne are homologated in the [New European Driving Cycle] for 35km [21.8 miles] in pure battery mode, but by coasting into the traffic and recuperating energy during braking you can drive emissions free a bit further. Depending on the traffic and the route I take, I drive 40km [24.9 miles] to 45km  per trip. Most of the times I manage to use only electric power. According to him, people are beginning to understand that with a plug-in hybrid they have the ability to be totally flexible [in terms of range and performance] while having their own filling station for electricity at home or at the office, which is really convenient.
In terms of customers reaction to Porsche’s plug-ins, the Panamera is already at 10 percent of global demand, while the Cayenne was just introduced. In general, there is more potential in markets where authorities or governments subsidize models that reduce pollution, because having the best of two worlds inside one car is a little bit more expensive. When a government wants to convince inhabitants that reducing pollution is a really important issue, and offers adequate incentives, electrified vehicles could grow to market shares up to 50 percent. Cayenne and Panamera are the favorite choices in China.